Princess
Cruises
The "Love Boat" evolved. Princess blends traditional maritime elegance with cutting-edge IoT technology, creating the most frictionless guest experience at sea.
The Mission:
The Frictionless Voyage.
Princess has bet its entire future on MedallionClass technology. Every guest is issued a quarter-sized wearable device (the Medallion) that replaces the traditional keycard. It unlocks your door as you approach, allows bartenders to find you anywhere on the ship via GPS to deliver drinks, and enables touchless payments.
Operationally, this creates a "Smart Ship" ecosystem. The crew knows your preferences before you ask, and lines at guest services are virtually eliminated because most transactions are handled digitally. It preserves the classic romance of cruising (movies under the stars, champagne waterfalls) while removing the logistical headaches.
"The Sanctuary on Princess ships is widely considered the best adults-only retreat in the premium market. It offers a spa-like atmosphere with stewarded service that feels miles away from the main pool deck."
Target: The Relaxed Explorer
Princess appeals to those who find Carnival too loud and Holland America too quiet. It hits the "Goldilocks" zone—lively enough for entertainment, but refined enough for a quiet cocktail.
Target: Destination Collectors
Princess is dominant in Alaska and Japan. Their "North to Alaska" program brings lumberjacks, sled dog puppies, and fresh catch seafood on board, integrating the destination into the onboard experience.
Value Proposition
The "Princess Plus" and "Princess Premier" packages offer incredible value by bundling Wi-Fi, drinks, gratuities, and specialty dining for a flat daily rate that often undercuts competitors' à la carte pricing.
Global Fleet Inventory
17 Active/Future Vessels. MedallionClass Certified.
| Vessel Identity | Class Designation | Max Capacity | Commissioned | Ship Guide |
|---|---|---|---|---|
| Star Princess | Sphere (LNG) | 4,300 | 2025 | EXPLORE SHIP |
| Sun Princess | Sphere (LNG) | 4,300 | 2024 | EXPLORE SHIP |
| Discovery Princess | Royal | 3,660 | 2022 | EXPLORE SHIP |
| Enchanted Princess | Royal | 3,660 | 2020 | EXPLORE SHIP |
| Sky Princess | Royal | 3,660 | 2019 | EXPLORE SHIP |
| Majestic Princess | Royal | 3,560 | 2017 | EXPLORE SHIP |
| Regal Princess | Royal | 3,560 | 2014 | EXPLORE SHIP |
| Royal Princess | Royal | 3,560 | 2013 | EXPLORE SHIP |
| Ruby Princess | Grand | 3,080 | 2008 | EXPLORE SHIP |
| Emerald Princess | Grand | 3,080 | 2007 | EXPLORE SHIP |
| Crown Princess | Grand | 3,080 | 2006 | EXPLORE SHIP |
| Caribbean Princess | Grand | 3,140 | 2004 | EXPLORE SHIP |
| Diamond Princess | Grand (Gem) | 2,670 | 2004 | EXPLORE SHIP |
| Sapphire Princess | Grand (Gem) | 2,670 | 2004 | EXPLORE SHIP |
| Grand Princess | Grand | 2,600 | 1998 | EXPLORE SHIP |
| Island Princess | Coral | 2,200 | 2003 | EXPLORE SHIP |
| Coral Princess | Coral | 2,000 | 2003 | EXPLORE SHIP |
Engineering Profile
The "Glass Dome" (Sphere Class)
The Sun Princess features the industry's first geodesic glass dome at sea. Inspired by the terraces of Santorini, this multi-deck glass structure required a specialized steel exoskeleton to handle the ship's torsional flexing while maintaining the integrity of hundreds of glass panels.
The SeaWalk Cantilever
A signature of the Royal Class, the SeaWalk is a glass-bottomed walkway extending 28 feet beyond the edge of the ship, hovering 128 feet above the ocean. It required massive structural reinforcement in the midships superstructure to support the cantilevered weight.
Gas Turbine Integration
The Coral Class ships (*Coral/Island*) utilize a unique CODAG (Combined Diesel and Gas) propulsion system. The inclusion of an aero-derivative gas turbine allows for smoke-free operation in sensitive environments like Glacier Bay, Alaska, where emissions are strictly regulated.
Operational Data
- Service Speed 22.0 Knots
- Draft 8.6 Meters
- Propulsion Standard Shaft / Azipod (Sphere)
- Guest Density Low/Medium (40 Space Ratio)
- Registry Bermuda
- Connectivity MedallionNet (SES O3b mPOWER)